Lets take for example the three domains below: AdultTalentAgency.com, ForensicPathologist.com and HomeWeatherStation.com — I owned them all for at least one year and sold to three different people just last month. All of them were developed for about $100 – $150 max and re-sold for a decent ROI.

I paid $1000 for HomeWeatherStation.com + HomeWeatherStations.com a little over a year ago during a SnapNames auction. I immediately “flipped” the plural to an e-commerce operator / marketing company who goes by the name of 3tailer. The singular we developed last month, shopped it around a bit and got it sold as well. The new owner is going to re-develop the site with his own unique setup apparently.

AdultTalentAgency.com I won for the standard $60 one time backorder fee at SnapNames as it was a drop. We developed it like 6 month’s ago, so it was receiving around 30 visitors per day. Shopped it around… Got it sold to NetTuner.com who are currently using the website to drive traffic to their InternetModeling.com business and boost up SEO for the new PornModels.com site which is coming soon.

ForensicPathologist.com I originally purchased for $100 from a domainer last year on a private forum along with a few  similar domains such as CrimeSceneCleaner.com and BailBondService.com which were flipped last year. So anyways, we developed the domain, and it was receiving 50 visitors per day on average and slowly increasing. The domain was sold to another domainer who is keeping our original website setup, just adding advertisements in order to monetize the traffic.

So does domain development really make sense?? Does it create any value? Of course. All this free traffic is quite valuable. It also brings out the hidden potential of the domain’s keywords, once it is properly developed and furthermore optimized / marketed. So you buy a domain for $60, $100 or whatever… What next??!

You need to continue investing in your domains wisely if you truly believe in them and want to increase value the proven way. Not too much cash, but just enough to get in the game. As you can see, the $100 – $150  that we spent on each of the three domains’ development got us search engine rankings, a consistent and targeted traffic flow and a sale in each case at the end which we are happy with.