I was a “mass developer” way way back in the day even before I realized I was a domainer too. I was mass developing sites as far back as 2002. Whenever I had the time, I would focus on building out more sites and growing my portfolio… Taking over niches, one spot at a time.

I didn’t have the best domains by a long shot, they were generic 2 and 3 keywords long usually.. Some had 1 or 2 hyphens even and the most ridiculous made up suffixes / prefixes, but that is what everybody else had as well and were ranking without any problems, so it was all good.

To learn a bit more, you can head on over to the DNJournal.com interview I did with Ron Jackson about a year and a half ago. This is the one and only interview I ever agreed to because I am not really in this for the rockstar status or what have you.

Anyways… Mass development works for me for a couple of reasons. First one being, that it is all done in lottery style and of course the more sites you have out there, the better your chances are at scoring a lot more winners at the end of the day, and of course sooner than later all of the sites do “come around” if you know what you are doing, so in other words, they become profitable. Some within weeks, some within month’s, but it is all good in my book. Good investment. Time and money well spent.

Second reason and probably the most important one is that I am not a very patient person and I get bored really really fast. Just to give you an idea… I never in my life finished reading a book and don’t have any plans to… I’ve started reading many, especially back in school when it was required to do so for certain assignments but I never wanted or cared to finish them. It was boring, and I had a million other things going on.

So, I do absolutely love the “set and forget” model with domain mass development and it has worked out well for me for a while now. Of course YOU will not be able to replicate the same exact setup or get the same results that I have and continue to do, because everybody does things differently.

Over the years, the game has evolved quite a bit… Tons of challenges presented today, especially to new-comers. Want some advice? Go big or go home… That is the single most important advice you will get from me nowadays, because if you try to launch just a few little shitty sites and never do anything with them when the time is right… You will fail. If you launch dozens and do some additional tweaks here and there to the ones that are “breaking through” you will then and only then understand what domain mass development is all about.

Hard to explain this stuff to somebody who is not “hands on” and already deep in it… So are you in it to win it? If you only got a few sites, well, you definitely aren’t. The numbers aren’t in your favor… Odds are against you. Playing a game that is hard to win with such a weak line-up. Go big or go home, man.