On any given day, GoDaddy.com auctions off and sells more of it’s expired domains than SnapNames and NameJet combined. Why is that though?

Firstly, GoDaddy’s prices are much less than it’s competitors as it only costs about $20  – $25 to acquire a good .com/.net/.org domain if you can manage to avoid a bidding frenzy whereas SnapNames charges around $60 – $99 minimum and NameJet is at $69 right now. The prices are much more attractive and this is what makes GoDaddy.com so successful.

Secondly, all of the GoDaddy domain auctions display the visitors that an expired domain is receiving. It’s kind of hard to verify this stuff, so you shouldn’t always assume the traffic is type ins or from what we call backlinks / search rankings but it’s good to know “Estimated Monthly Web Site Traffic” which is readily available for each and every expired domain name auction.

They even have a “search engine ranking report” displayed on every auction. It displays the domain’s Google pagerank, Alexa ranking, incoming links from Google and Yahoo as well as search saturation. So basically GoDaddy is really trying to get the domain sold by providing as much relevant data as possible, which is very nice of them and definitely helps close a lot of deals if you know what I mean.

If SnapNames and NameJet displayed traffic stats as well as some other metrics, they too would get a lot more action. I’ve always wondered, why the hell don’t they do it? It makes sense, doesn’t it… ? Of course it does but we already know the exact reasons as to why they don’t.

This lack of transparency is nothing new and it’s been plaguing the domain industry since the early days. This small things can make all of the difference in the world. It can increase user and bidding activity exponentially which will increase the revenues.

GoDaddy isn’t your typical “domainer” operation, so they do things a bit different. Ok, a lot different actually!! So to the smart guys over at SnapNames and NameJet, why don’t you pay attention. It’s time for a change…  Look at GoDaddy, they have a proven and winning formula. You don’t have to straight out copy it but just take bits and pieces. It will do wonders, what do you think??